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Startup
Immersion
Program

Why This Program?

Startup culture is changing the way corporations do business!

Startups move faster and with less constraints than large companies, launching many  simultaneous experiments, new demographic segments and non-traditional marketing tactics. Startup founders are also aware that their initial ideas are meant to pivot to survive and gain traction, and that many of their experiments will fail. Iterating again and again is the only way for them to find a path to success.

Hence, startups are a great medium to assimilate new mindsets and methodologies quickly into our current work practices.

That’s why M1 decided to take the lead on innovative practices, in collaboration with the entrepreneurs at Startup-O, by creating a program immersing its internal creative leaders into some of the most promising startups in Singapore.

Our pilot will focus on solutions for the digital marketing team, before hopefully spreading to the rest of the organisation (and most likely all of Singapore). Stay tuned!

 

Program Curriculum

Before the Program

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Discover Phase (Till March 31st)

1. Startup-O engage the M1 leadership to understand the high level business challenges
2. Startup-O runs a workshop with Segment manager to extract tangible insights from business challenges, consolidate and organise the data and reframe the insights into problem statements, validated by M1 Leadership
3. Startup-O sources and assess startups against validated problem statements
4. M1 Leadership provides Startup-O with the list of champions participating to the program and validate the list of startups to be invited to the immersion program.
5. M1 engage and select within the validated startups those who will participate to the program. Startup-O and M1 match startups with champions.

Define Phase (April 17- April 27)

1. Champions are formally briefed by Startup-O with an emphasis on the benefits of this program for them, the fantastic and unique learning experience it represents for their career, while also the experimental aspect of it, making it impossible to fail for the champions. Champions are presented with the curriculum and weekly program, reporting platform, detail of the desired outputs and the startup they have been assigned. They are also invited to do some light research on their startup.
2. Kick off sprint – During a session run at M1 and facilitated by Startup-O, champions & startups dive into each other’s realities and define the job to be done together. Champion identifies relevant experts within M1.

Immersion of startups in M1 world.

Champions & startups dive into each other’s realities and define the job to be done together (problem definition).Startups deepdive in M1 world, infrastructure & framework of M1, assess the current state and their capacity to deliver.

Methodology:

Discovery & Assessment | Template 1 (Corporate)

Business Output:

Understanding of the M1 Context- Discovery of systematic approach to problem solving (for the champions takeaways)

Learnings/Takeaway:

Building a vision- Articulating the context and challenges clearly to external stakeholders

Deliverables:

Moonshot Vision- KPIs- Internal Experts/stakeholders needed

April 29th, 2020

Immersion of champion at the startup

Champions deep dive into the startup solution, review use cases and explore the product vision. They assess the solution’s potential vs M1 needs.

Methodology:

Discovery & Assessment Template 2 (Startup)

Business Output:

Startup assessment‍

Learnings/Takeaway:

Assessing the potential of a startup VS defined challenge

Deliverables:

Summary of key aspects of the startup: solution, benefits, tech & execution

May 6th 2020

Champions schedule interviews for week 4

Startups & champions prototype a solution and refine the list of M1 stakeholders & experts needed to build it. Champions secure their presence (remotely) for Week 4.

Methodology:

Prototyping Guide

Business Output:

First raw solution prototype  (paper/wireframe/workflow)‍

Learnings/Takeaway:

Design a low fidelity prototype (paper sketch or wireframe)- Build an idea around user need and value proposition

Deliverables:

Low fidelity prototype- Idea summary‍

May 13th, 2020

1:1 interviews of M1 expert for feedback

Expert interviews:

Startups and champions present their prototype to internal stakeholders and experts to test assumptions, uncover insights and collect input. They refine their prototype upon inputs (guided)

Methodology:

Digital interviews of internal stakeholders + Feedback collection guide‍

Business Output:

Internal inputs to improve the ideas- Internal buy-in‍

Learnings/Takeaway:

Collect feedback to iterate and mature an idea

Deliverables:

Inputs from internal experts & stakeholders to improve relevance of the idea

May 20th, 2020

Startup and champions design a PoC(s) and prepare their pitch to the leadership.

Methodology:

Iteration – Proof of concept‍

Business Output:

V2 of prototype(Optional) – Proof of concept‍

Learnings/Takeaway:

Improve prototype from feedback- Understand how to develop “Proofs of Concepts”

Deliverables:

Reviewed idea resume & prototype (V2)- tangible validations of the idea relevance (PoC)

May 27th, 2020

Demo Day @ M1

Startups & champions pitch M1 leadership together. The relevant solutions are selected for a test with precise KPIs & timeline.

Methodology:

Leadership pre-briefing. – Session facilitated by Startup-O

Business Output:

List of PoC to be launched‍

Learnings/Takeaway:

Pitching like a startup

Deliverables:

Pitches- Final prototypes- Proofs of concepts- Solutions selected for live testing

June 3rd, 2020

Program Leaders

Li-Na Wang

Director, Marketing at M1 Limited

 

Chow Yong Ng

Sr Manager (HR) – Learning & Talent Development

Team Startup-O

Anuj Jain

Julien

Program Champions

Acquisition

Team ABTasty

Anthony

Chin Hui

Customer/Brand Experience

Team LoopMe

Nicole

Vincent

Team Lucep

Darren

Pritam

ARPU/CHURN/Loyalty

Team ClaraVista

Anujot

Kimberley

Team PI.Exchange

Ya Shi

Kelly

Progress

Week 1

ABTasty

LoopMe

Lucep

Claravista

PI.Exchange

Meeting Hours:

Meeting Hours:

Meeting Hours:

Meeting Hours:

Meeting Hours:

Week 2

ABTasty

LoopMe

Lucep

Claravista

PI.Exchange

Meeting Hours:

Meeting Hours:

Meeting Hours:

Meeting Hours:

Meeting Hours:

Week 3

ABTasty

LoopMe

Lucep

Claravista

PI.Exchange

Meeting Hours:

Meeting Hours:

Meeting Hours:

Meeting Hours:

Meeting Hours:

Week 4

ABTasty

LoopMe

Lucep

Claravista

PI.Exchange

Meeting Hours:

Meeting Hours:

Meeting Hours:

Meeting Hours:

Meeting Hours:

Resources

Business Model

Pitching

Problem Discovery

  • How to Interview
  • How to form Customer Personas
  • Best Questions to get insights

Strategy

  • How A/B testing can help
  • Better ways to iterate
  • Getting Insights

Rapid Prototyping

Sketching – Google for Startups

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