Head of Communications APAC Region, Amazon
Christine began working with startups 25 years ago, helping founders to launch their business in the – then brand new – Internet Industry. Since then, she has supported dozens of companies in identifying and understanding their customers and tailoring products and services as well as their communication to their customers’ needs. Having led Communications teams around the globe at Amazon for the last 19 years, Christine’s areas of expertise are in building brands working backward from the audiences’ needs in a fast-changing environment. It all starts from the customer – so let’s find out what they are looking for and how to best meet their needs!