Despite having clawed his way out of losses, Edmund is keenly aware of the ongoing need to innovate and upgrade. “Competition,” he says, “keeps us relevant. It is not to be feared.” In fact, he believes that early movers have an inherent advantage over imitators – that of a macro-level vision of strategy. Thus, there will always be competitors who seek to imitate a successful strategy, which is why he is determined to continuously innovate to pull ahead.
In order to do so, Edmund has continued to focus on customer and partner relationships. “We always have time for our customers,” he says, of the need to fight complacency at this juncture. In this endeavour, he is appreciative of his 30-strong team, who he says allows SGeBIZ to thrive as a customer-centric business.
Optimally managing his growing team remains an ongoing mission for Edmund, who has seen his leadership shift from a military style to a more startup-friendly style. In this regard, he has learned to move away from a transactional towards a transformative outlook, with the long-term aim of nurturing and developing his team.
Finally, Edmund is now in a much stronger position to raise funding to expand his team, his product offering as well as a geographical footprint to further their presence beyond Singapore, Malaysia and Taiwan. The path to doing so involves raising funds, and he is happy to have found mentors for this process. “Funding involves knowing what investors look for, and balancing your needs with theirs,” he says, to explain the need for expert guidance in this arena.